Google processes billions of searches every day. There are obvious reasons why it should be part of every originator’s marketing strategy. Now let’s dive into why SEO is absolutely crucial for mortgage originators. They include things like improving site speed, making the website mobile-friendly and ensuring that the website is secure. These are the technical aspects of your website that make it more search engine-friendly. The more high-quality, relevant links you have pointing to your website, the more authoritative your website will appear to search engines. This involves building links from other websites to your website. This is where content such as updated blog posts can greatly boost your website over your competitors. This includes things like using target keywords in page titles, meta descriptions, headers and body content. This involves optimizing the content on your website for the keywords for which you want to be ranked. By targeting these keywords on your website and in online content (such as blog posts), you can improve your chances of ranking higher in search results. This is the process of identifying the keywords and phrases that people are using to search for products or services related to your business. “Compared to other forms of marketing, such as paid advertising or direct mail campaigns, SEO can be a more sustainable and cost-effective way to generate leads and grow your business.”įirst, how exactly does SEO work? This topic can become an entire article on its own, but to put it simply, there are a few factors that go into SEO, including: Having a sound SEO strategy can be the icing on the cake when it comes to positioning you above the competition. You may think your or your company’s marketing is solid on every other front - such as advertising and social media - but a vast majority of people conduct their research using Google or some other search engine. In fact, a strong SEO strategy can actually help you get more referrals by increasing your online visibility and credibility. One major component of SEO is that it drives more organic (unpaid) traffic to your website. I get all my business through referrals.” While it’s true that referrals can be a valuable source of business, they’re not the only way to generate leads. Some originators may be thinking, “I don’t need to worry about SEO. The goal of SEO is to increase visibility for you or your company, drive more traffic to your website, and increase the number of leads and closed loans. Search engine optimization is the process of improving your website and online content to rank higher on search engine results pages. “You may think your or your company’s marketing is solid on every other front - such as advertising and social media - but a vast majority of people conduct their research using Google or some other search engine.” Having a strong online presence is crucially important, and this means having a solid search engine optimization (SEO) strategy in place. It’s no longer about being listed in the Yellow Pages or having an ad in the local newspaper. With the rise of the internet, the way people search for home loans has changed drastically. In today’s digital age, having a strong online presence is crucial for achieving these goals. Your success is tied to your ability to generate leads and close deals. As a mortgage originator, you are constantly on the lookout for ways to generate leads and grow your business.
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